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Examples of companies using "design thinking" to drive…
Examples of companies using "design thinking" to drive innovation and growth
Consumer and Packaged Goods
PepsiCo - How Indra Nooyi Tured Design Thinking Into Strategy
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Procter & Gamble - Classic Oil of Olay + DT Case, often Cited by A.G. Lafley
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Braun - Creating a better Oral B toothbrush
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Education
Riverpoint Academy – Small school that achieved real results through DT
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Alpha Public Schools – Designing a High School Through Design Thinking
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Teaching Kids Design Thinking – Enable Kids to Solve the Worlds Biggest Problems
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One School District’s Approach to Innovation For the 21st Century
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Design Thinking Success Stories for Educators – Good collection of K-12 DT Cases
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Memorial School – Design Thinking in a Medford, MA Elementary School
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Financial Services
BBVA / USAA / Citi – Design Thinking Success Stories at 3 Large Banks
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Deutsche Bank – Design Thinking to Achieve Customer Proximity
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ABN AMRO – Design Thinking As Competitive Advantage in the World of Banking
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Bank of Ireland – 20 Minute Podcast with Bank of Ireland’s Head of DT
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Bank of America – “Keep the Change” Program
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Healthcare
GE Healthcare – Building a better MR scanner experience for children by using paintings and storytelling
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Thomas Jefferson University, University of Michigan, University of Minnesota, University of Montreal – Design Thinking Success Stories at University Hospitals
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UCSF & IDEO – Applying Design Thinking to Schizophrenia Care
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Mayo Clinic – Design Thinking at Mayo Clinic’s Center for Innovation
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Stanford Healthcare – Design Thinking to Improve Patient Experience
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Journalism
Hearken – How Design Thinking is Being Applied to Journalism
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Voice of San Diego & OrbitaLAB – 2 news media outlets that apply DT principles
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Non Profit NGO's
Mobisol, Reinventing Solar Energy Supply for Rural Africa
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Municipality of Holstebro, Denmark – Designing “The Good Kitchen”
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IDEO & Cambodia – Using DT principles to bring sanitation systems to Cambodia
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Design Thinking in Museums – Stories from DT practitioners specializing in museums
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Golden Gate Regional Center – Design thinking to provide better, faster service to support people with developmental disabilities
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Retail
Nike – Design Thinking Infuses Everything Nike Does (It All Starts with the CEO)
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Nordstrom – Building a Better Experience Shopping for Sunglasses
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Tech
Google – How To Brainstorm Like a Googler
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Intuit – Measuring & Communicating the Impact of a Design Thinking Program
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IBM – I Love That IBM Has An Entire Section of its Website Dedicated to DT
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Uber – Creating the Future of Food Delivery through Design Thinking
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Apple – Think Different about Innovation through Design Thinking
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SAP – Speeding Up Development & Tech Solutions Designed to Delight Customers
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Airbnb – Using DT to Avoid Bankruptcy & Develop a Winning Business Model
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Transportation
Airports (in general) – DT to Make Airport Waiting Time More Pleasant
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Makassar, Indonesia – Using DT to Improve Traffic Congestion in a City
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Self-Improvements
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